Client →
Nike x WNBACategory → Experiential
Team → / Individual
Workload: Art Direction, Strategy,
Visual Design
Toolkit → Adobe Creative Cloud
Nike and Disney Present:
“Hoop Castles
”
The Ask → Introduce more young girls to the game of basketball.
Insight →
Societal gender norms clash with Nike’s empowerment of women’s sports, creating identity challenges that hold young girls back from participating.
Idea →
Nike and the WNBA, in partnership with Disney, redefine what it means to play like a girl—proving that strength and royalty can coexist on the court.
Experiential Event
The Activation
Out of Home
PR