Toolkit → Adobe Creative Cloud
The Oatly Probability
The Ask → Craft an out of home campaign that fits the brands tone of voice.
Insight →
No one really decided to switch to oat milk; it just happened.
No big announcement. No major movement.
One day, everyone just realized they were drinking oat milk.
Idea →
Oatly ..
IMAGE
No big announcement. No major movement.
One day, everyone just realized they were drinking oat milk.