Liquid Death
PR, Digital Stunt
Doomsday Insurance
My Role: Concepting, art direction, and copy; partnered with an illustrator for final illustration design.
The Ask: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Insight: Water is the one true universal currency, yet it remains severely undervalued.
Idea: Liquid Death is selling water you won’t need, until you do.
Case Study
PR
The future is thirsty. Liquid Death created a pre-order experience letting people reserve water for 2040.
Own a piece of water’s future
NFT, aka Non-Fungible Token, are 1 of 1 digital art crypto assets. It’s a fun, social way to trade creations worth money.
Liquid Death is dropping two original “Murder Head“ NFTs. A twist on the former presidents we see on US currency bills.
Two new original “Murder Head” NFTs designs
Hosted on OpenSea, these special Murder Heads rise in value as the world’s water supply shrinks.