Michael J. Fox Foundation for Parkinson’s Disease

P.M. Pick Me Up

To bring awareness to Parkinson’s disease, we’ll show how even simple actions can feel exhausting. A drink that’s supposed to lift you up will suddenly weigh you down.

Launch Stunt

We’ll take over a local coffee shop and replace regular cups with deceptively heavy ones, so what looks ordinary suddenly feels exhausting.

When customers inspect their cup, they’ll find a message on the sleeve revealing the reason behind the unexpected weight.

Visual Identity

To keep the stunt anchored to the Michael J. Fox Foundation, we deconstructed elements of their logo and reimagined it on the cup design, creating a subtle yet recognizable brand connection.

The original logo’s orange was retained to preserve brand recognition, we introduced a gradient treatment to add depth and energy.

Merch

Since weighted items help counteract tremors, we’ll make the reusable drinkware available for purchase. All proceeds will go directly to the Michael J. Fox Foundation.